As leading fashion and retail professionals descended in Culver City, California for Fashion Tech Forum’s event to discuss how technology is changing the industry in new and surprising ways, one thing was sure; emerging technologies aren’t going anywhere. The fashion and retail industry need to figure out how that will affect their business models and customer relations in the future.
Some event highlights were Apple’s Senior Vice President of Retail Angela Ahrendts, Amazon Fashion’s Fashion Director Kate Dimmock, Louis Vuitton’s Virgil Abloh’s partnership with Ikea and will.i.am’s declaration that the fashion and retail industry is moving too slow and that they need to embrace technology or tech companies will take over the fashion space with their creations. Also, the UK’s Farfetch’s Chief Strategy Officer Stephanie Phair, highlighting how mobile technology is influencing their customer sales model, and Los Angeles based Reformation CEO Yael Aflalo talked about the need for sustainability in fashion.
(Virgil Abloh and Ikea)
(will.i.am of i.am+)
Emerging technology was at the forefront of the event with Augmented Reality, Virtual Reality, and 3D printing display stations showing the different ways businesses and customers can use the products in the future.
(Fashion Tech Forum)
